Air Conditioning

 I think professional aircon installers are going to have to undergo some form of reality Check, sooner or later, And as is often the case, sooner should be better than later. Until very recently, air conditioing was a luxury that people could never consider for their homes. The market was for quality commercial products, installed in a tailored manner by quality installers. But there is a whole new market opening up, and operates with different rules and with different value criteria. Installers who adopt the “it’s got to be a top-spec solution or it’s no solution at all” attitude will find themselves missing out on a very valuable and legitimate market to enter.  Let’s take an honest look at the product fitted. It’s not an inverter model, but it makes it cheaper, and the capital cost verses running cost equation is something people will have to decide for themselves, as is the noise level they can tolerate at on 37 decibels .  Overall I think installers are being too harshly dismissive.On a proffesional level they have virtualy no appeal or use.They are not made for that market.As a cheap domestic DIY system you could do worse, (but not much!)Not sure, I think you could probably do a lot worse. But more to the point, how much better could you do, and how much would that improvement cost? How long would it take to recoup the extra cost? If you go to Savile Row and have a suit made for £5K it will fit you perfectly and last a lifetime, but that doesn’t mean that millions of people aren’t happy enough with an off-the-peg one at a twentieth of that price from Marks and Spencer, nor does it mean that Marks and Spencer suits are cheap rubbish, far from it/ Britains manufacturing and service industry has a legacy of corpses of companies who dismissed low-cost, “upstart” products as being of little appeal or use. 

Think on.

This entry was posted on Monday, March 17th, 2008 at 9:08 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.